Amaranth Red

Deep pink resembling amaranth juice, infused with botanical vitality

HEX#E52B50

RGBrgb(229, 43, 80)

HSLhsl(348, 78%, 53%)

HSVhsv(348, 81%, 90%)

CMYKcmyk(0%, 81%, 65%, 10%)

HEXA#E52B50FF

RGBArgba(229, 43, 80, 1)

HSLAhsla(348, 78%, 53%, 1)

OKLCHoklch(71.5%, 0.162, 4)

LCHlch(64.5%, 46.5, 360)

🎨 Color Palettes

Analogous2-3 adjacent hues (≤60°)

Triadic3 hues spaced 120° apart

Split ComplementaryMain color + colors adjacent to its complement

Complementary2 hues spaced 180° apart

Tetradic (Rectangle)4 hues forming a rectangle

MonochromaticSingle hue with varying saturation and lightness

♿ WCAG Contrast Colors

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Aa14px Body

High Contrast Text

#FFFFFFRatio 4.4:1AA Large

Suitable for body text, headings, and primary content, ensuring readability for all users

Aa14px Body

Standard Text

#FFFFFFRatio 4.4:1AA Large

Suitable for regular body content, meeting WCAG AA standards

Aa14px Body

Large Text / UI Components

#EDD46ERatio 3:1AA Large

Suitable for large text (≥18px bold or ≥24px), icons, UI component boundaries

Aa14px Body

Decorative / Dividers

#4FE52ARatio 2.6:1Fail

Suitable for decorative elements, dividers, non-essential text

📊 Color Scales

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Lightness VariationFixed hue and saturation, proportional lightness scaling 30%→100%

#490916

#640C1E

#7F1026

#9A132E

#BA1738

#D51A40

#E52A4F

Saturation VariationFixed hue and lightness, proportional saturation scaling 40%→100%

#AC6271

#B6586B

#BF4F65

#C94560

#D13D5B

#DB3355

#E52A4F

Lightness + Saturation Mixed VariationSimultaneous lightness and saturation proportional scaling

#321F23

#4B262D

#652935

#832A3C

#A72A43

#CB2546

#E52A4F

Hue Fine-TuningFixed saturation and lightness, stepwise hue fine-tuning ±15°

#E52A7E

#E52A6E

#E52A5F

#E52A4F

#E52A3F

#E52A30

#E5332A

💡 Use Cases

🍧

Summer Cold Drinks

Limited coloring for sparkling water and grass jelly, crafting visually appealing refreshing beverages for social media.

👕

Guochao T-shirts

Blending rural hues with skate street culture; avant-garde designs showcase cultural confidence and youthful attitudes.

🥮

Traditional Pastries

Accent color for longevity peach buns and red turtle cakes, conveying simple blessings of fortune during festivals and birthday celebrations.

🎨

Children’s Art Education

Core pigment for safe plant-based watercolors, allowing children to experience authentic natural tones safely through doodling.

📜 Origin & History

Amaranth Red is an extremely ancient plant dye in Chinese folk culture. Ancient people crushed red amaranth to extract juice for dyeing rice into red dishes or decorating pastries for festive tables. Methods of dyeing with amaranth juice were documented in the Qing dynasty cookbook Tiaoding Ji, embodying primitive wisdom of agrarian civilization.

Amaranth grows widely across the globe. Within Inca civilizations of South America, amaranth served as staple food, and its vivid red pigment was used for ceremonial body paint. Aztecs mixed amaranth seeds and red sap to mold ritual statues for blood offerings, assigning the color a sacred role connecting humanity and deities.

In modern times, scientists isolated natural amaranth pigment from the plant, cataloged as international food additive E123. Though restricted in several nations following synthetic alternatives, it remains an iconic food red, evoking sweet childhood memories tied to candy and beverages.

Amaranth Red was once termed Summer Crimson amid fashion cycles. Compared with pure red, its distinct purplish-pink undertone conveys youthful boldness, earning its place within 1970s bohemian trends and 1990s candy-color aesthetics.

Against the backdrop of rising Guochao aesthetics, Amaranth Red transcends food coloring to become a medium for Chinese designers expressing modern oriental color language. Printed on streetwear tees and coated on vintage enamel mugs, it balances grassroots charm with wild youthful energy, embodying vitality of plants breaking through soil.

🧠 Color Psychology

Wild VitalityLike untamed wild vegetables growing along field edges, it carries unrefined natural energy, awakening primal memories of sunlight, rain and earth within the body.

Refreshing TangWell-balanced pink-purple undertones replicate the crisp sensation of chilled amaranth salad. Visually it neutralizes heaviness and monotony, triggering synesthetic sensations of appetite and ease.

Familiar WarmthFree from the remoteness of imported berry tones. It is a bright hue rooted in Chinese rural memory, brimming with earthly warmth and homely comfort reminiscent of grandmothers’ homes.

Playful SpiritBright yet unblinding, lively with whimsical charm. Suited for dynamic personalities who reject dullness and constantly nurture creative ideas.

Youthful InnocenceCarries childlike warmth, recalling carefree childhood pastimes of dyeing fingernails with petals and playing pretend with wild fruits; a rare portal to purity amid adulthood.

Ephemeral TrendinessAs a vivid non-primary red, it inherently carries consumer culture’s transient character. It encourages savoring the present instead of clinging to permanence, representing a lighthearted outlook on life.

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