Azuki Bean Color

Steady and rustic daily hue, dark reddish-brown like red beans

HEX#96514D
RGBrgb(150, 81, 77)
HSLhsl(3, 32%, 45%)
HSVhsv(3, 49%, 59%)
CMYKcmyk(0%, 46%, 49%, 41%)
HEXA#96514DFF
RGBArgba(150, 81, 77, 1)
HSLAhsla(3, 32%, 45%, 1)
OKLCHoklch(72.7%, 0.059, 23)
LCHlch(67.6%, 12.5, 24)

🎨 Color Palettes

Analogous2-3 adjacent hues (≤60°)
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#974E6F
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#96514D
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#97764E
Triadic3 hues spaced 120° apart
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#96514D
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#4E9752
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#524E97
Split ComplementaryMain color + colors adjacent to its complement
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#96514D
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#4E9776
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#4E6F97
Complementary2 hues spaced 180° apart
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#96514D
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#4E9497
Tetradic (Rectangle)4 hues forming a rectangle
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#96514D
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#6F974E
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#4E9497
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#764E97
MonochromaticSingle hue with varying saturation and lightness
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#110909
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#542D2B
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#96514D
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#C28C89
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#E5CECD

♿ WCAG Contrast Colors

Learn More →
Aa14px Body
High Contrast Text
#FFFFFFRatio 5.9:1AA
Suitable for body text, headings, and primary content, ensuring readability for all users
Aa14px Body
Standard Text
#EAE1D7Ratio 4.5:1AA
Suitable for regular body content, meeting WCAG AA standards
Aa14px Body
Large Text / UI Components
#BABD7FRatio 3:1AA Large
Suitable for large text (≥18px bold or ≥24px), icons, UI component boundaries
Aa14px Body
Decorative / Dividers
#57A85BRatio 2:1Fail
Suitable for decorative elements, dividers, non-essential text
Lightness VariationFixed hue and saturation, stepwise lightness adjustment ±30%
#321B1ACopy
#542D2BCopy
#76403DCopy
#97524ECopy
#B16B68Copy
#C28C89Copy
#D4ADABCopy
Saturation VariationFixed hue and lightness, stepwise saturation adjustment ±30%
#7E6867Copy
#816665Copy
#8C5C5ACopy
#97524ECopy
#A34743Copy
#AE3D37Copy
#BA332CCopy
Lightness + Saturation Mixed VariationSimultaneous lightness and saturation adjustment
#3B2C2BCopy
#543C3BCopy
#724846Copy
#92524FCopy
#B15D59Copy
#C4726ECopy
#D58A86Copy
Hue Fine-TuningFixed saturation and lightness, stepwise hue fine-tuning ±15°
#974E5DCopy
#974E57Copy
#974E50Copy
#97524ECopy
#97584ECopy
#975E4ECopy
#97644ECopy

💡 Use Cases

🍡

Wagashi Packaging

Azuki Bean Color used for wagashi (Japanese sweets) wrapping paper or gift boxes intuitively communicates the product's traditional flavor and handmade warmth.

🧵

Sashiko Fabric

As a base fabric color for traditional Japanese sashiko embroidery, Azuki Bean Color paired with white thread looks rustic yet striking.

🪑

Vintage Furniture

Woodenware or lacquerware in Azuki Bean Color carries a Showa-era retro feel, suitable for nostalgic-themed spaces.

🧣

Autumn/Winter Scarf

A knitted scarf in Azuki Bean Color is warm and complexion-enhancing, a common autumn accessory in Japanese styling.

📜 Origin & History

Azuki Bean Color is named after the traditional Japanese ingredient red beans (azuki), the color taken from the dark reddish tone of cooked red beans. As early as the Nara period, azuki beans were offered to deities, giving Azuki Bean Color a sacred and pure connotation.

In the Heian period, Azuki Bean Color was one of the intermediate colors in a noblewoman's 'jūnihitoe' (twelve-layered robe), recorded in the 'Eiga Monogatari', representing warm and humble virtues.

In the Edo period, due to its ease of dyeing and durability, Azuki Bean Color became a popular kimono color among the townspeople (chōnin) class, especially for women's under-robes and sashes, reflecting the understated beauty of urban life.

Today, Azuki Bean Color is still the representative color of traditional Japanese treats like 'sekihan' (red bean rice) and 'azuki yōkan' (red bean jelly), holding a unique place in the daily diet and cultural memory of Japanese people.

🧠 Color Psychology

WarmLike cooked red bean paste, Azuki Bean Color brings a sweet and warm psychological sensation, reminiscent of the taste of home.
RusticA color originating from everyday ingredients, plain and unadorned, conveying an unpretentious, genuine sense of intimacy.
SteadyThe deep, dark reddish tone has a good mood-stabilizing effect, suitable for restful environments where reassurance is needed.
NostalgicClosely linked to childhood and family memories, Azuki Bean Color often evokes nostalgia for a grandmother's kitchen or festive sweets.
VitalityThe red component gives it a certain life-affirming energy; not as overly quiet as pure brown, it still possesses positive vitality.
ApproachableA gentle, non-glaring tone with high approachability, easily bridging psychological distance between people.