Berry Red

Berry Red is named after the blended tones of wild forest berries. In Norse mythology, berries are gifts from the forest goddess. Dark purple blueberries, blackberries and raspberries combine to form this mysterious dark red.

In medieval Europe, farmers ventured into forests to gather berries between summer and early autumn. Berries stained fingers and garments, and this dark red became a color memory of rural life and nature’s bounty.

In 19th-century Romantic paintings, Berry Red was used to depict the mystery deep within forests. On canvases by German Romantic painter Caspar David Friedrich, dark red berry shrubs hinted at untold secrets of untouched wilderness.

In the 20th century, Berry Red entered the health food sector. After the antioxidant benefits of blueberries and cranberries were scientifically verified, packaging for berry juices and health supplements adopted Berry Red to communicate natural, wholesome brand messaging.

In contemporary cosmetics, Berry Red enjoys widespread popularity. From lipsticks to eyeshadow palettes, berry-toned shades stand as perennial autumn and winter makeup favorites for their mysterious, sensual dark purple-red undertones.