Bright Red

Pure red without color bias, vivid and dazzling, the top choice for festivals

HEX#E60012
RGBrgb(230, 0, 18)
HSLhsl(355, 100%, 45%)
HSVhsv(355, 100%, 90%)
CMYKcmyk(0%, 100%, 92%, 10%)
HEXA#E60012FF
RGBArgba(230, 0, 18, 1)
HSLAhsla(355, 100%, 45%, 1)
OKLCHoklch(61.3%, 0.245, 17)
LCHlch(51.5%, 78.2, 21)

🎨 Color Palettes

Analogous2-3 adjacent hues (≤60°)
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#E60086
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#E60012
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#E66000
Triadic3 hues spaced 120° apart
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#E60012
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#13E600
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#0013E6
Split ComplementaryMain color + colors adjacent to its complement
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#E60012
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#00E660
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#0086E6
Complementary2 hues spaced 180° apart
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#E60012
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#00E6D2
Tetradic (Rectangle)4 hues forming a rectangle
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#E60012
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#86E600
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#00E6D2
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#6000E6
MonochromaticSingle hue with varying saturation and lightness
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#1A0002
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#80000B
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#E60012
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#FF4D5B
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#FFB3B9

♿ WCAG Contrast Colors

Learn More →
Aa14px Body
High Contrast Text
#FFFFFFRatio 4.8:1AA
Suitable for body text, headings, and primary content, ensuring readability for all users
Aa14px Body
Standard Text
#FFF6F0Ratio 4.5:1AA
Suitable for regular body content, meeting WCAG AA standards
Aa14px Body
Large Text / UI Components
#E6D200Ratio 3.1:1AA Large
Suitable for large text (≥18px bold or ≥24px), icons, UI component boundaries
Aa14px Body
Decorative / Dividers
#13E600Ratio 2.8:1Fail
Suitable for decorative elements, dividers, non-essential text
Lightness VariationFixed hue and saturation, stepwise lightness adjustment ±30%
#4D0006Copy
#80000BCopy
#B3000FCopy
#E60013Copy
#FF1A2DCopy
#FF4D5BCopy
#FF808ACopy
Saturation VariationFixed hue and lightness, stepwise saturation adjustment ±30%
#C32230Copy
#CF1726Copy
#DA0B1DCopy
#E60013Copy
#E60013Copy
#E60013Copy
#E60013Copy
Lightness + Saturation Mixed VariationSimultaneous lightness and saturation adjustment
#5C0A11Copy
#850A14Copy
#B00715Copy
#DE0215Copy
#FF0A1FCopy
#FF3344Copy
#FF5C69Copy
Hue Fine-TuningFixed saturation and lightness, stepwise hue fine-tuning ±15°
#E6004CCopy
#E60039Copy
#E60026Copy
#E60013Copy
#E60000Copy
#E61300Copy
#E62600Copy

💡 Use Cases

🏮

Spring Festival Decor

Spring couplets, lanterns, window papercuts, and red envelopes—bright red is the visual foundation of the Chinese New Year. Without it, there is no New Year's flavor.

👰

Traditional Wedding Dress

Dragon and phoenix gowns and Xiuhe suits all use bright red as the base, complemented by gold thread embroidery. It is the irreplaceable ceremonial dress for Chinese weddings.

🏟️

National Celebrations

In major events like military parades and opening ceremonies, bright red formations and flags showcase national grandeur, stirring the heart.

🎊

Opening Ceremonies

Bright red ribbons paired with gold scissors are standard for business celebrations, symbolizing a successful start and bringing good fortune.

📜 Origin & History

Bright red is the most popular pure red among Chinese folk. Pure-toned and unbiased, it is the standard reference for the color red. In the Ming Dynasty, to avoid the taboo of the imperial surname Zhu (meaning red), it was renamed 'Da Hong' (Bright Red), gradually spreading among the people.

During the Ming and Qing dynasties, bright red textile dyeing technology matured. The red dyed from safflower cakes was vivid and long-lasting, making bright red wedding dresses a standard for brides. Folk tradition treats bright red as an auspicious color; wearing new red clothes for the New Year implies a prosperous year ahead.

In the Qing Dynasty official uniform system, bright red was one of the highest-ranking colors; first-rank officials' court attire had bright red collars. On the folk opera stage, bright red facial makeup represents loyalty, bravery, and justice, like the image of Guan Gong.

With the introduction of modern industrial dyes, the cost of producing bright red decreased, shifting it from a color of wealth to a color of the masses. Red slogans and posters became the most striking visual symbols of the revolutionary era.

Contemporary China assigns bright red the significance of national ceremony. The main colors of military parades and celebrations are always bright red. It has become the most distinct spiritual totem of the Chinese nation.

🧠 Color Psychology

Extreme JoyBright red is the purest color of happiness, like a flushed face with a racing heart, releasing happiness and excitement without reservation.
Eye-CatchingWith extremely strong visual penetration, bright red is the first color noticed in any scene, suitable for occasions needing to attract attention.
Courageous ForwardBright red does not hesitate or retreat, stimulating decisive action and competitive spirit. It is the spiritual banner for charging into battle.
Traditional GenesChinese people have an innate familiarity with bright red. From birth to marriage to annual festivals, bright red threads through life's important milestones.
Energy BurstBright red is the color with the longest wavelength in the visible spectrum, bringing strong physiological stimulation, like an instantaneous burst of energy.
Pure SincerityBright red contains no impurities or mixed thoughts, symbolizing a sincere heart. It is the emotional expression of honesty and deep friendship.