Strawberry Color

Strawberry Color is modeled on the fruit color of Japanese wild strawberries (wild berries). The Japanese archipelago has long been home to various wild strawberries, bearing red fruit in early summer, serving as the favorite mountain snack for village children. Strawberry Color thus carries a strong sense of nostalgia and childlike fun.

During the Edo period's flourishing horticultural culture, strawberries began to be artificially cultivated. By the late Edo period, various strawberry varieties existed, and their vivid red was separately listed as 'Strawberry Color' in traditional color charts, forming a triumvirate in the pink family alongside Peach Color and Sakura Color.

In Ukiyo-e, Strawberry Color was used to depict lively town girls. Unlike the mature glamour of courtesans, Strawberry Color represented a healthy, vibrant, youthful beauty—a chromatic expression of the bright side of Edo commoner culture.

From the Taisho to early Showa periods, strawberry cultivation became widespread, and strawberry candies, shaved ice, and other snacks emerged successively. Strawberry Color transitioned from a traditional color to a mass consumer color, entering food packaging, children's clothing, and stationery, becoming synonymous with 'sweetness' and 'happiness.'

In contemporary Japanese pop culture, Strawberry Color is indispensable. From anime character hair colors to idol group support colors, from limited edition lipsticks to themed cafe interiors, it continuously radiates the bright energy of Japanese cute aesthetics.