Jam Red

Thick dark red like handmade jam, sweet and profound

HEX#60100B

RGBrgb(96, 16, 11)

HSLhsl(4, 79%, 21%)

HSVhsv(4, 89%, 38%)

CMYKcmyk(0%, 83%, 89%, 62%)

HEXA#60100BFF

RGBArgba(96, 16, 11, 1)

HSLAhsla(4, 79%, 21%, 1)

OKLCHoklch(51.9%, 0.127, 30)

LCHlch(42.5%, 41.2, 36)

🎨 Color Palettes

Analogous2-3 adjacent hues (≤60°)

Triadic3 hues spaced 120° apart

Split ComplementaryMain color + colors adjacent to its complement

Complementary2 hues spaced 180° apart

Tetradic (Rectangle)4 hues forming a rectangle

MonochromaticSingle hue with varying saturation and lightness

♿ WCAG Contrast Colors

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Aa14px Body

High Contrast Text

#F4A9A4Ratio 7:1AAA

Suitable for body text, headings, and primary content, ensuring readability for all users

Aa14px Body

Standard Text

#D28219Ratio 4.4:1AA Large

Suitable for regular body content, meeting WCAG AA standards

Aa14px Body

Large Text / UI Components

#747B0ERatio 2.9:1Fail

Suitable for large text (≥18px bold or ≥24px), icons, UI component boundaries

Aa14px Body

Decorative / Dividers

#0C6912Ratio 1.9:1Fail

Suitable for decorative elements, dividers, non-essential text

📊 Color Scales

Online Color Picker → Gradient Generator →

Lightness VariationFixed hue and saturation, proportional lightness scaling 30%→100%

#1B0503

#290705

#320906

#400B07

#490D09

#570F0A

#60110B

Saturation VariationFixed hue and lightness, proportional saturation scaling 40%→100%

#472724

#4B2320

#4F201C

#531C18

#571814

#5C1510

#60110B

Lightness + Saturation Mixed VariationSimultaneous lightness and saturation proportional scaling

#130C0C

#1F100F

#281210

#361411

#421310

#52130F

#60110B

Hue Fine-TuningFixed saturation and lightness, stepwise hue fine-tuning ±15°

#600B1B

#600B14

#600B0D

#60110B

#60180B

#601F0B

#60260B

💡 Use Cases

🍯

Jam Packaging

Brand design for handmade jam jars and jam shops, conveying natural craftsmanship and warm quality.

☕

Afternoon Tea Tableware

Color scheme for British afternoon tea cups, saucers and tablecloths, recreating elegant Victorian tea breaks.

🏡

Country Kitchens

Wall and soft furnishing palette for pastoral-style kitchens, building a warm atmosphere of harvest time.

📦

Nostalgic Packaging

Packaging design for vintage food and handmade soap, using dark red to awaken warm memories of old times.

📜 Origin & History

Jam Red takes its name from dark jam simmered by hand. In castle kitchens of medieval Europe, cooking jam in autumn was an important seasonal ritual, and pots bubbling with thick jam displayed this deep dark red.

The spread of granulated sugar across Europe between the 16th and 17th centuries brought jam-making from nobles to ordinary citizens. Housewives in British country manors took pride in homemade preserves, and the deep red of raspberry and blackcurrant jam stood as a mark of superior quality.

During the Victorian era, Jam Red entered afternoon tea culture. The contrast between dark jam on three-tiered serving plates and white porcelain formed the most iconic visual memory of British afternoon tea.

During World War I and World War II, jam served as vital energy rations for frontline soldiers. The dark red labels on military jam cans became a visual symbol of wartime rationing. Thus Jam Red carries collective memories of nostalgia and warmth.

The contemporary revival of artisanal jam-making has brought Jam Red back into design vision. On packaging for premium jam jars and market stalls at weekend fairs, this dark red conveys the warmth of handcraft, nature and home.

🧠 Color Psychology

Sweet WarmthJam Red evokes sweet aromas drifting from a grandmother’s kitchen; it stands for unconditional love and warmth.

Handmade WarmthContrary to the coldness of industrial assembly lines, Jam Red holds the warmth and devotion of manually simmered preserves.

Taste of HomeToast spread with jam makes for the simplest family breakfast. This red carries memories of home.

Autumn HarvestJam is concentrated autumn fruit. Jam Red represents the earth’s generous gifts and the joy of harvest.

Slow CraftsmanshipFine jam requires patient simmering. Jam Red embodies a slow-living attitude that rejects fast-paced convenience culture.

Simplicity and SincerityThe hue of homemade jam without artificial pigments, expressing commitment to natural ingredients and genuine quality.

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