Merlot Red

Deep purple-red of Merlot wine, smooth and velvety

HEX#730039
RGBrgb(115, 0, 57)
HSLhsl(330, 100%, 23%)
HSVhsv(330, 100%, 45%)
CMYKcmyk(0%, 100%, 50%, 55%)
HEXA#730039FF
RGBArgba(115, 0, 57, 1)
HSLAhsla(330, 100%, 23%, 1)
OKLCHoklch(51.1%, 0.217, 345)
LCHlch(39.9%, 68.2, 339)

🎨 Color Palettes

Analogous2-3 adjacent hues (≤60°)
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#750075
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#730039
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#750000
Triadic3 hues spaced 120° apart
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#730039
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#3B7500
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#003B75
Split ComplementaryMain color + colors adjacent to its complement
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#730039
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#007500
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#007575
Complementary2 hues spaced 180° apart
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#730039
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#00753B
Tetradic (Rectangle)4 hues forming a rectangle
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#730039
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#757500
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#00753B
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#000075
MonochromaticSingle hue with varying saturation and lightness
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#000000
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#0F0008
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#730039
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#DB006E
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#FF42A1

♿ WCAG Contrast Colors

Learn More →
Aa14px Body
High Contrast Text
#FFB3D9Ratio 7.1:1AAA
Suitable for body text, headings, and primary content, ensuring readability for all users
Aa14px Body
Standard Text
#FF7575Ratio 4.5:1AA
Suitable for regular body content, meeting WCAG AA standards
Aa14px Body
Large Text / UI Components
#C76300Ratio 2.9:1Fail
Suitable for large text (≥18px bold or ≥24px), icons, UI component boundaries
Aa14px Body
Decorative / Dividers
#3B7500Ratio 2.1:1Fail
Suitable for decorative elements, dividers, non-essential text
Lightness VariationFixed hue and saturation, proportional lightness scaling 30%→100%
#240012Copy
#33001ACopy
#3D001FCopy
#4D0026Copy
#5C002ECopy
#660033Copy
#75003BCopy
Saturation VariationFixed hue and lightness, proportional saturation scaling 40%→100%
#52233BCopy
#581D3BCopy
#5E173BCopy
#64123BCopy
#6A0C3BCopy
#6F063BCopy
#75003BCopy
Lightness + Saturation Mixed VariationSimultaneous lightness and saturation proportional scaling
#170C12Copy
#240F1ACopy
#2F0E1FCopy
#3F0D26Copy
#510B2ECopy
#600633Copy
#75003BCopy
Hue Fine-TuningFixed saturation and lightness, stepwise hue fine-tuning ±15°
#750058Copy
#75004ECopy
#750044Copy
#75003BCopy
#750031Copy
#750027Copy
#75001DCopy

💡 Use Cases

🍇

Wine Tasting Materials

Design for wine labels and tasting journals; fonts and textures convey the strong aging potential of full-bodied wine.

💄

Autumn & Winter Lipsticks

Rich Merlot purple lipsticks; heavy application creates an unapproachable queen vibe, while thin application forms attractive bitten lip makeup.

🛋️

Modern Home Decor

Velvet throw pillows and single-seat armchairs, adding color weight and subtle luxury to neoclassical residential spaces.

🎬

Film Festivals

Color choice for festival red carpet invitations and venue decorations, expressing the profound and restrained elegance of film art.

📜 Origin & History

Merlot Red gets its name from Merlot, the famous grape variety native to Bordeaux's Right Bank. The French word merlot means little blackbird. It refers to the shiny purple-black ripe fruit, and also the blackbirds that love eating these sweet berries. This velvety deep purple-red performs best on clay-limestone soil in Saint-Émilion and Pomerol.

From the 18th century onward, Merlot was long considered an auxiliary grape used to soften the tough tannins of Cabernet Sauvignon. The legendary release of Château Cheval Blanc in 1947 changed this status and brought single-varietal Merlot to prominence. In the 1980s, winemakers in Napa Valley, California triggered a Merlot boom, and the movie *Sideways* reshaped the public perception of Merlot Red in pop culture.

Merlot wine shows attractive brick-purple glimmers along the rim of the glass. This flowing dark red attracted the attention of Parisian Impressionist painters in the 19th century. Manet and Renoir often painted glasses of purple-red wine in café scenes as symbols of bourgeois leisure and refined taste.

In interior design, Merlot Red made a strong return as a high-saturation dark hue following the minimalist trend of the 1990s. Growing weary of monotonous neutral gray tones, people embraced this grape-derived deep purple-red to create spaces with richer texture and stronger sensory appeal.

Currently, Merlot Red is a highly complexion-friendly shade in the cosmetics industry. As a cool-toned deep red, it delivers more urban icy elegance compared with warm burgundy. Widely applied for cool-style lipsticks and nail polishes, it has become a representative color for early internet fashion influencers.

🧠 Color Psychology

Silky SmoothnessAs soft and delicate as Merlot tannins, without sharp edges and harsh astringency. It stands for gentle affinity that captures people’s hearts imperceptibly over time.
Cool DetachmentIts purple-black base brings a distinct cool vibe, much like independent and elegant women who keep appropriate distance and quiet pride amid busy social occasions.
Juicy PlumpnessReminiscent of plump ripe Merlot berries full of juice. It looks elastic and substantial, brimming with the vitality of youthful suppleness.
Social AuraThe classic color for bourgeois Bordeaux wine tastings. It implies fine upbringing and graceful conversation, capable of quickly bridging gaps among people in social circles.
Nocturnal AllureThe purple-red wine turns nearly black under dim light, tempting people to explore its secrets. Among all red hues, it is best at releasing quiet, deadly charm in darkness.
Relaxing Mild IntoxicationQuiet private time with fine wine and movies. This color allows modern people to pause their busy lives and enjoy precious mild intoxication and mental relaxation on sofas or in bathtubs.