Merlot Red
Deep purple-red of Merlot wine, smooth and velvety
#730039rgb(115, 0, 57)hsl(330, 100%, 23%)hsv(330, 100%, 45%)cmyk(0%, 100%, 50%, 55%)#730039FFrgba(115, 0, 57, 1)hsla(330, 100%, 23%, 1)oklch(51.1%, 0.217, 345)lch(39.9%, 68.2, 339)🎨 Color Palettes
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💡 Use Cases
Wine Tasting Materials
Design for wine labels and tasting journals; fonts and textures convey the strong aging potential of full-bodied wine.
Autumn & Winter Lipsticks
Rich Merlot purple lipsticks; heavy application creates an unapproachable queen vibe, while thin application forms attractive bitten lip makeup.
Modern Home Decor
Velvet throw pillows and single-seat armchairs, adding color weight and subtle luxury to neoclassical residential spaces.
Film Festivals
Color choice for festival red carpet invitations and venue decorations, expressing the profound and restrained elegance of film art.
📜 Origin & History
Merlot Red gets its name from Merlot, the famous grape variety native to Bordeaux's Right Bank. The French word merlot means little blackbird. It refers to the shiny purple-black ripe fruit, and also the blackbirds that love eating these sweet berries. This velvety deep purple-red performs best on clay-limestone soil in Saint-Émilion and Pomerol.
From the 18th century onward, Merlot was long considered an auxiliary grape used to soften the tough tannins of Cabernet Sauvignon. The legendary release of Château Cheval Blanc in 1947 changed this status and brought single-varietal Merlot to prominence. In the 1980s, winemakers in Napa Valley, California triggered a Merlot boom, and the movie *Sideways* reshaped the public perception of Merlot Red in pop culture.
Merlot wine shows attractive brick-purple glimmers along the rim of the glass. This flowing dark red attracted the attention of Parisian Impressionist painters in the 19th century. Manet and Renoir often painted glasses of purple-red wine in café scenes as symbols of bourgeois leisure and refined taste.
In interior design, Merlot Red made a strong return as a high-saturation dark hue following the minimalist trend of the 1990s. Growing weary of monotonous neutral gray tones, people embraced this grape-derived deep purple-red to create spaces with richer texture and stronger sensory appeal.
Currently, Merlot Red is a highly complexion-friendly shade in the cosmetics industry. As a cool-toned deep red, it delivers more urban icy elegance compared with warm burgundy. Widely applied for cool-style lipsticks and nail polishes, it has become a representative color for early internet fashion influencers.