Persimmon Red

Persimmon Red takes its name from the vivid orange-red of mature persimmon fruit. Persimmons originated in China with over three thousand years of cultivation history. *The Book of Rites* lists persimmons as precious fruits for ancestral temple sacrifices.

Persimmon trees were widely planted along the Yellow River basin during the Han and Tang dynasties. Scenes of persimmon trees heavy with red fruit in late autumn became beloved pastoral motifs for poets; Bai Juyi and other writers composed famous verses about persimmons.

Persimmon Red shares origins with vermilion lacquer in traditional Chinese lacquer craft. After the Song Dynasty, persimmon glaze became an important ceramic category; accidental persimmon kiln variations in Jun and Jian kilns were regarded as heaven-sent color effects.

Red curtains hung to dry persimmons in northern rural areas form a breathtaking late-autumn landscape. Strings of peeled persimmons shifting from orange-red to deep red bound Persimmon Red closely to the joy of harvest.

Persimmon Red has gained widespread popularity in contemporary Guochao design for its homophonic blessing “everything goes well”. Gift packaging for Spring Festival and Mid-Autumn Festival extensively uses Persimmon Red, transforming traditional auspicious culture into modern consumer symbols.