Rococo Pink

Rococo Pink was born in the era of Louis XV in 18th-century France and is the core color of the Rococo art movement. Court painters Boucher and Fragonard used this sweet pink extensively on canvas to depict the flirtations and feasts of aristocratic men and women.

Madame de Pompadour was the most important promoter of Rococo Pink. As the king's official mistress and art patron, she had a fanatical preference for pink, not only dressing in it but also commissioning the Sevres porcelain factory to specifically fire 'Pompadour Pink' porcelain, pushing pink to the pinnacle of European fashion.

Rococo Pink was synchronized with the rise of women's power in the French court. In salon culture, women's aesthetics dominated the direction of art and fashion. Pink was no longer a symbol of weakness but an elegant social weapon and a declaration of taste.

After the French Revolution broke out, Rococo Pink was guillotined along with the old regime. Revolutionaries championed the austere neoclassical white and blue, and pink was temporarily despised as a symbol of decadent aristocracy.

In the mid-19th century, during the Napoleon III era, Empress Eugenie revived part of the Rococo aesthetic, and pink returned to the court. In the fashion cycles of the 20th century onwards, Rococo Pink has been rediscovered every few decades. From Dior's New Look to modern romantic fashion, it remains one of the foundation colors of French elegance.