Sun Orange

The concept of 'Sun Orange' originates from humanity's primordial worship of the sun. The Egyptian god Amun and the Incan god Inti were both sun deities, with priests offering gold and orange sacrifices. This color symbolized the highest energy, the source of life.

In the late 19th century, Seurat and Signac used pure orange in Pointillism to express the facets of objects hit by direct sunlight. Their optical theory held that orange is the most direct wavelength for the human eye to perceive the sun's warmth; the orange dots on the canvas seemed to burn by themselves.

Mid-20th century, with the popularization of color photography, photographers discovered that the orange light at sunset appears as a saturated 'Sun Orange' due to atmospheric refraction. National Geographic photographers chased 'Sun Orange' moments across the globe, defining it as the peak of the golden hour.

In the digital age, Sun Orange is a 'punctum' color on screen displays. Phone manufacturers use it for camera app icons and shutter animations, implying abundant light and the ability to capture the moment.

Entering the 21st century, Sun Orange has become a visual symbol for the new energy industry. Solar panel brand logos and clean energy initiative emblems often select this color, moving from ancient worship towards a future promise, symbolizing sustainable brightness.