Viva Magenta

Rich red with purple undertones, balancing strength and elegance

HEX#BE3455

RGBrgb(190, 52, 85)

HSLhsl(346, 57%, 47%)

HSVhsv(346, 73%, 75%)

CMYKcmyk(0%, 73%, 55%, 25%)

HEXA#BE3455FF

RGBArgba(190, 52, 85, 1)

HSLAhsla(346, 57%, 47%, 1)

OKLCHoklch(70.6%, 0.127, 1)

LCHlch(64%, 35.7, 354)

🎨 Color Palettes

Analogous2-3 adjacent hues (≤60°)

Triadic3 hues spaced 120° apart

Split ComplementaryMain color + colors adjacent to its complement

Complementary2 hues spaced 180° apart

Tetradic (Rectangle)4 hues forming a rectangle

MonochromaticSingle hue with varying saturation and lightness

♿ WCAG Contrast Colors

Learn More →

Aa14px Body

High Contrast Text

#FFFFFFRatio 5.5:1AA

Suitable for body text, headings, and primary content, ensuring readability for all users

Aa14px Body

Standard Text

#F6E5DFRatio 4.5:1AA

Suitable for regular body content, meeting WCAG AA standards

Aa14px Body

Large Text / UI Components

#D6BD6BRatio 3:1AA Large

Suitable for large text (≥18px bold or ≥24px), icons, UI component boundaries

Aa14px Body

Decorative / Dividers

#53BC34Ratio 2.3:1Fail

Suitable for decorative elements, dividers, non-essential text

📊 Color Scales

Online Color Picker → Gradient Generator →

Lightness VariationFixed hue and saturation, proportional lightness scaling 30%→100%

#380F19

#501623

#641B2C

#7C2237

#902740

#A82E4B

#BC3453

Saturation VariationFixed hue and lightness, proportional saturation scaling 40%→100%

#935C69

#9B5565

#A14F62

#A8485E

#AF415A

#B53B57

#BC3453

Lightness + Saturation Mixed VariationSimultaneous lightness and saturation proportional scaling

#2A1E20

#3F272C

#532D36

#6C323F

#843346

#A1364F

#BC3453

Hue Fine-TuningFixed saturation and lightness, stepwise hue fine-tuning ±15°

#BC3476

#BC346A

#BC345F

#BC3453

#BC3448

#BC343D

#BC3634

💡 Use Cases

📱

Digital Interface

Applied to APP icons and interactive motion graphics as the annual trending color to display avant-garde tech aesthetics.

💄

Cosmetics & Makeup

Main shade for lipstick, blush and eyeshadow to create bold and charming modern makeup styles.

🌺

Floral Art

Used for exotic flowers and runway floral installations to build surreal immersive scenes.

🛍️

Packaging Design

Adopted for beauty and trendy toy products to capture young consumers' curiosity at first sight.

📜 Origin & History

The predecessor of Viva Magenta dates back to 1856, when British chemist William Perkin accidentally discovered mauve while attempting to synthesize quinine. This breakthrough launched the synthetic dye industry, producing various vivid magenta tones that replaced costly natural dyes and sparked a fashion revolution.

During the Pop Art movement in the 20th century, magenta was favored by Andy Warhol. In his Marilyn Monroe print series, he boldly applied bright magenta to portray celebrity faces, blurring the boundary between high art and commercial consumption.

In the digital age, magenta serves as a standard primary color in CMYK printing, essential for full-color printing. In video games and cyberpunk culture, it often represents neon lights and futuristic vibes, evolving into an icon of subcultures.

At the end of 2022, Pantone designated 18-1750 Viva Magenta as the Color of the Year 2023. Officially interpreted as natural vitality derived from cochineal red family, it writes a new narrative of fearlessness and dynamism in the post-pandemic era.

🧠 Color Psychology

Rebellious & InnovativeResting between red and purple, it rejects binary classification, symbolizing boundary-breaking subversive thinking and desire for creation.

Elegant PowerIt combines the initiative of red and wisdom of purple, presenting soft yet resolute feminine leadership with grace and calm.

Sensory AppealHigh-saturation magenta delivers strong sensory attraction, reminiscent of mellow red wine and ripe berries, triggering imagination of deep physical pleasures.

Cyber & SurrealResembling neon lights and holographic images, it carries strong cyber aesthetic genes, evoking imagination of futuristic worlds, virtual reality and artificial intelligence.

Confident RadianceIt is an unyielding color that encourages people to bravely show their authentic selves and become an undeniable focal point anywhere.

Mysterious DepthPurple undertones endow it unfathomable mystery: tempting to explore yet maintaining distance, like the night sky concealing countless unknown possibilities.

← Back to Explore Colors